Full email marketing features. There are plenty of capable apps designed for one particular type of email like newsletters, for example , but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.
With those criteria in mind, here are the best free email marketing apps. One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you're planning to scale it quickly. An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you're ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you'll never have to switch to another app. Mailchimp integrates with Zapier , allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list. Mailchimp pricing: Free for up to 2, contacts and 10, sends per month.
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter. HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2, emails per month, over lists, and reporting. When you're ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot. Included in your lists are static and 5 "active" lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don't click. Plus, HubSpot integrates with Zapier , so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
HubSpot pricing: Free for up to 2, emails per month, static contact lists, and 5 "active" contact lists. Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing. MailerLite doesn't offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. There's a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It's a great way to send interactive emails instead of just digital letters.
Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too. MailerLite pricing: Free for up to 1, subscribers and 12, emails per month.
Moosend isn't the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses. The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor. Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.
Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more.
Moosend also includes automation features with its free plan: over a dozen automated "recipes," including sequences for abandoned carts, upsells, and customer loyalty. Moosend integrates with Zapier , opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying email addresses for new Moosend subscribers.
Moosend pricing: Free for up to 1, subscribers and unlimited emails. The more you use your email marketing tool, the more you'll need to rely on automation.
And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships. Even with this kind of advanced automation, you can get from account setup to actually editing emails in just a few clicks.
Once you're there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. Then, either send them as email newsletters or use Sendinblue's automation workflows to send them on a schedule. You can't send as many emails at once as you can from other free email marketing tools, but you can manage more contacts and split them into focused lists. Our mass emailing software and Google Analytics will let you know if, after reading your emails, customers have purchased your products, subscribed to your website or made any other actions.
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