Using Facebook like a pro takes a willingness to explore, not to mention a decent investment of time. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. There are a few steps involved in setting up a basic Facebook Page , but the secret to great engagement rates is taking the time to optimize.
Make your Page easy to find with a simple username a. If you think you might be a big enough brand, shoot for the stars and apply for that authoritative blue verification checkmark. A looping profile video as opposed to a picture might not be for every brand, but a video cover, which can be up to 20 seconds long, is an eye-catcher. Meanwhile, key information like address, contact info and opening hours is a no-brainer for brick-and-mortar businesses. Get more Page likes on Facebook by adding Follow or Share buttons to the code of your website or blog.
Go ahead and cross-promote by including links to your Facebook page on your other social media platform bios. Sending out mass invites to like your Page can feel a little impersonal, or worse, spammy.
Take time to craft a message that outlines why a person might want to pay attention, and keep in touch. Even better: you can easily invite people who have already liked one of your posts to take the next step and like your Page. To do so, just click on the list of names below the post.
In the window, scroll down and click the Invite button as necessary. As a Page administrator, you can pin a post to keep it top-of-mind for visitors. On Facebook, it seems like the sweetest sound is the notification ping. This kind of awareness-raising, when done right, is as wholesome and organic as a Whole Foods salad: it sets you up for healthy growth. As a business Page, you can take advantage of special perks and features designed to help you engage.
Every Facebook page has some basic tabs on the left-hand side, including About, Events, and Photos. Take the next step and highlight your promotions, apps, custom landing pages or gated content by creating a custom tab so your curious audience can check out your best features. You can work with a developer or use a Facebook Page app to create your custom tabs.
While a full video overlay takes some technical know-how, a simple photo frame can be created in a snap using the Camera Effects tool. Facebook Groups are one of the best ways to build community among like-minded people. A brand-endorsed Group is kind of like a focus group of your superfans, where they can learn about promotions and events, share experiences, or interact with each other and your business. From your Facebook Page, you can start a Group by clicking the ellipsis button, naming the Group, and sending out a first round of invitations to join.
Consistent management is important to keep the Group thriving, so check out more strategies for business Facebook Groups. Facebook Live video has the greatest reach of any post type.
Share with friends. Learn how to increase the bottom line of any business with our proven techniques. Read more Read less. Save This Event Log in or sign up for Eventbrite to save events you're interested in.
Sign Up. Already have an account? Log in. Event Saved. Your message has been sent! Your email will only be seen by the event organizer. Your Name. Pro-Tip: You can follow, hide, and unfollow in bulk. Press the down arrow button in the top right of the screen, then select News Feed Preferences. Part of the reason that ads are so profitable — and prolific — on Facebook is because of how they leverage user data to deliver ads. The good news, however, is that you can control what data is used to decide to display which ads.
Under Settings , navigate to Ad Preferences. Facebook now has a way for you to check that. That will bring up a page that shows you what assets are associated with your account, and what actions or restrictions Facebook has taken against you. If you do have restrictions, this page will also give you the tools you need to address them in hopes of getting them removed. Did you know that you can save links to read later?
To access this neat little feature, press the three dots at the top right of any post. Then, press Save post. To access it, find the Saved option in the left menu pane on the main Facebook page. You may need to press See More and scroll down. Facebook is always experimenting with new tricks and hacks. I hope you enjoy my favorite and most useful ways to customize the platform for your exact tastes.
Julia McCoy is an entrepreneur, author, and a strategist around creating exceptional content that leads to real growth. She built SEJ » Facebook. Facebook has always been a feature-heavy app. But for the rest of us? The ads and notifications can get a little much.
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