They have realized that this International Games Event represents an ideal platform for public relations. Compared to other events all exhibitors agree that one of the special things about the Essen SPIEL is the overwhelming coverage in domestic and foreign media. During the four days of the International Games Event hundreds of journalists, along with their teams, report on nearly everything that comes their way in Essen.
It has consolidated its reputation as an internationally unique phenomenon. Retailers, teachers, representatives of public institutions and the whole game community collected information on the novelties of the year. Many games had soon been out of stock and new merchandise was quickly called in. Exhibitors from abroad spoke of an ever increasing licence business. All kinds of products are presented at Essen: from family, adult, children and parlour games to strategy, mail, adventure, fantasy and science fiction games.
As a cooperative, Spielwarenmesse eG already functions "from the industry, for the industry". Its member businesses include numerous games publishers. As Christian Ulrich , Spokesperson for the Executive Board, is keen to stress, "In the Spielwarenmesse and the SPIEL games fair we have two entirely different concepts, but those concepts intersect powerfully in terms of subject matter, creating plenty of synergies.
With SPIEL, we are expanding our responsibilities in the business area for games, without changing the typical character of the fair. Spielwarenmesse eG is the fair organizer and marketing services provider for the toy sector and other consumer goods markets. The range of services provided by the cooperative also includes industry campaigns and the international fair programme, World of Toys by Spielwarenmesse eG , which enables manufacturers to exhibit at pavilions featured at trade fairs in Asia , Russia and the USA.
Spielwarenmesse eG operates a worldwide network of representatives in over 90 countries. It also has several subsidiaries, including Spielwarenmesse Shanghai Co. The cooperative holds a majority stake in the Russian exhibition company Grand Expo, which organizes Kids Russia in Moscow.
Die roten Reiter GmbH subsidiary with headquarters in Nuremberg works as communication agency for the consumer and capital goods industry. Even for small children, the game days are a very special experience. A wide range of high quality toys are just waiting to be tested and recorded. A bobby car and a skate obstacle course, a bouncy castle and an exercise and family garden invite you to participate and experience.
A special highlight of the game is the Comic Action - a must for any comic book fan. It gives a great overview of the domestic and foreign comic market, from comics about artwork, posters, art prints to t-shirts and action figures.
Comic book collectors provides the used comic store a space to browse, to exchange and to discover. The most important highlight of the show is the award of the German Game Award for the best children's, family and adult games but also for exemplary rules. In addition, a special award for outstanding personal or institutional services in gaming will be awarded. On the whole the organisers welcomed on the 4 days of the fair, from October to October , about exhibitors from 53 countries on the Spiel in Essen.
The Spiel will take place on 4 days from Thursday, October to Sunday, October in Essen. You can get more information from the organizer. Trade Fairs in Essen.
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